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Looking for a new bag? We got you! Handmade bags by AZIBI


What inspired you to become a bag designer?

To answer that question we have to go back to my childhood. As a child I dreamed about having

my own brand. I am a child of the nineties and I remember that we used to make bracelets from

beads and sell them on the street. Even then I liked that idea, so nothing happens without a

reason. I always liked to make something with my own hands. I first started making pearl

haedbands, and then by chance I saw Russian women making these bags on Youtube and tried

to make them myself. I saw that I could do it and that's how it all started.

How do you approach the design process for creating a new bag?

Maybe it sounds unreal, but when I start making a new bag, I don't have in my head how it

should look. I just start making the base and the idea comes to me in the moment. It's just that not

all beads are the same size and color, so each bag is a story in itself. I'm really trying to be

unique and recognizable and I hope I'm on the right track.


What are some current trends in bag design that you find interesting or inspiring?

The current bag trends are definitely small bags. It will never go out of fashion. But certainly the

trend for 2023 is beaded bags. For example, the bag that inspired me to make it is Balenciaga's

chain bag with a curved base. Anyone who follows fashion at all will know which bag we are

talking about.


Are there any specific challenges you face as a bag designer, and how do you overcome


As I mentioned before, I try to be as unique as possible. In today's time, everything really exists

and it is difficult to invent something of your own. But again, I'm trying to leave some mark in my

work and I think I'm really succeeding in that. That's the only obstacle I'm facing, I'd say.



What is your favorite bag design you have created so far and what makes it special for you?

I think this is the hardest question for me. Each bag really means something to me and each

one has its own story. If I had to choose my favorite bag design, I would say the feather bag,

because believe it or not, it was the hardest to work with. The more complicated, the more

challenging it is for me. And I like challenges. I haven't released it yet, but it will be released


How do you stay up to date with the latest fashion and design trends in the bag industry?

I don't want to sound harsh, but does not mean that everything that is trendy is good. I find

inspiration in traveling, that's how the name of the brand came about. AZIBI means IBIZA

backwards. And since Instagram is the biggest fashion platform, the inspiration itself comes

from there and of course from Vogue magazine.


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